For
It builds soft power and global understanding.
Against
It can be seen as propaganda or cultural dominance.
Anonymous excerpts, translated where noted.
“In the past, it was a serious, prepared diplomacy of peace and not war that projected a kind face on the world.”
“What we can and should do is continue to invest in our culture so that it is not lost.”
“further reinforcing cultural asymmetries.”
“protect our cultural identity from Brazil's hegemony.”