For
Personalized prices can make things more affordable to some.
Against
It is unfair because people pay different amounts for the same item.
Anonymous excerpts, translated where noted.
“If you have a loyalty card, they lower the price so you keep coming back.”
“being able to service every customer that is willing to pay enough for the product to make the transaction profitable”
“I’d rather see one normal price for everyone, with genuinely optional coupons that don’t require building a long-term customer profile.”
“different people purchasing the exact same seat, on the exact same flight and buying it at the exact same time are charge significantly different prices.”