For
It shows what people care about in real time.
Against
Popularity does not equal importance or truth.
Anonymous excerpts, translated where noted.
“We also constantly check Google Analytics to know what is people reading in real time and check Google Trends”
“The answer is almost always directly connected to the question: who is your audience?”
“The attention economy means that good journalism is competing with off the cuff sensationalism.”
“News outlets have the resources to devote to long-form investigative pieces that take months and sometimes tens of thousands of dollars to pursue”