For
It protects consumers from lies.
Against
It limits creativity and marketing freedom.
Anonymous excerpts, translated where noted.
“An influencer should not give specialist skincare advice while pretending to be a dermatologist.”
“A dermatologist studies skin for years; an influencer may spend only minutes making a promotional reel.”
“Influencers can recommend well-researched products that worked exceptionally well for them.”
“Everyone already knows influencers are paid to promote products, so the commercial relationship is obvious.”