For
Packaging attracts buyers and improves appeal.
Against
A good product should succeed even with simple packaging.
Anonymous excerpts, translated where noted.
“Packaging is promotion: it catches attention before a buyer has any experience of product quality.”
“Packaging can highlight information more clearly than a dense product label.”
“Materials and durability determine whether a purchase saves money over time, not its box.”
“Attractive branding can be nothing more than marketing intended to make people spend more.”